Ann-Charlotte Söderlund Björk

Already early in her carrier Ann-Charlotte specialised in IP law, marketing practices and competition law as an associate to Örjan Grundén, one of the founding partners of GOZZO Advokater. Ann-Charlotte Söderlund advises and represents both national and multinational companies in all areas of IPR (both contentious and non-contentious) in particular with the focus on the enforcement and litigation of IPR rights where Ann-Charlotte now since many years has an established reputation and renown. Ann-Charlotte is also known for handling issues related to marketing practices where she not only litigates such cases but also advises on marketing campaigns and other marketing activities. Ann-Charlotte’s clients are from a wide range of business such as for example vehicle industry, clothing industry, telecom, furniture industry, pharmaceutical industry, entertainment industry and sporting industries and which are owners of world famous brands and other famous IP rights. Ann-Charlotte has thereto been responsible for the handling, enforcement and safeguarding of a major Swedish clothing company’s trademarks world-wide for almost 20 years where she was responsible for that company’s enforcements strategies and in the pro-active work for the prevention of infringements and counterfeit products. Ann-Charlotte has also on several occasions acted on behalf of sponsors, sponsoring companies and sports federations in relation to major events of international elite character in Sweden, where she in particular advised on anti-ambush strategies and the safeguarding of the organisers’ and sponsor’s investments and IP rights during the course of those events.